The Science of Storytelling Issue 4: Automotive

The Science of Storytelling is a magazine about branded content. This issue explores the struggles and successes of marketers in the automotive industry. We hope that the interviews, guides, research and case
studies inside help steer your marketing down new and exciting roads!

Key stories in this issue:

Featured Experts

Andrea Danovitch

Associate Vice President of Marketing and Brand, Interac

Jerrid Grimm

Co-Founder, Pressboard

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  • Paid Versus Organic Traffic: Is the Engagement Gap Closing


  • “Not Your Dad’s Cadillac”: Redesigning a Legacy Auto Brand for the Modern Consumer


  • Volvo Entertains and Educates Drivers Through Sponsored Content


  • How to Pull Incredible Content Ideas From Your
    Marketing Strategy


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Renee Rauchut

Director of Marketing, Cadillac USA

Alexander Lvovich

Managing Director, Volvo Canada

Todd Plotkin

Executive Producer, Green Buzz Agency 

"

Brands of all types and sizes have a lot to learn from the auto industry. After all, branded content can trace its roots back as far back as 1900, when two brothers in France created the renowned Michelin Guide to increase business for their tire company.

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The Science of Storytelling Issue 4: Automotive

The Science of Storytelling is a magazine about branded content. This issue explores the struggles and successes of marketers in the automotive industry. We hope that the interviews, guides, research and case
studies inside help steer your marketing down new and exciting roads!

Key stories in this issue:

Download your magazine:

Paid Versus Organic Traffic: Is the Engagement Gap Closing


“Not Your Dad’s Cadillac”: Redesigning a Legacy Auto Brand for the Modern Consumer


Volvo Entertains and Educates Drivers Through Sponsored Content


How to Pull Incredible Content Ideas From Your
Marketing Strategy


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