Key stories in this issue:

  • Paid Versus Organic Traffic: Is the Engagement Gap Closing

 

  • “Not Your Dad’s Cadillac”: Redesigning a Legacy Auto Brand for the Modern Consumer

 

  • Volvo Entertains and Educates Drivers Through Sponsored Content

 

  • How to Pull Incredible Content Ideas From Your Marketing Strategy

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Featured Experts

Andrea Danovitch
Andrea Danovitch

Associate Vice President of Marketing and Brand, Interac

Renee Rauchut
Renee Rauchut

Director of Marketing, Cadillac USA

Alexander Lvovich
Alexander Lvovich

Managing Director, Volvo Canada

Todd Plotkin
Todd Plotkin

Executive Producer, Green Buzz Agency

"Brands of all types and sizes have a lot to learn from the auto industry. After all, branded content can trace its roots back as far back as 1900, when two brothers in France created the renowned Michelin Guide to increase business for their tire company.
Jerrid Grimm

Jerrid Grimm

Co-Founder, Pressboard

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