---
title: "The Science of Storytelling Issue 4: Automotive"
description: "The Science of Storytelling Issue 4: Automotive"
---

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# The Science of Storytelling Issue 4: Automotive

The Science of Storytelling is a magazine about branded content. This issue explores the struggles and successes of marketers in the automotive industry. We hope that the interviews, guides, research and case studies inside help steer your marketing down new and exciting roads!

[ DOWNLOAD NOW ](https://go.pressboardmedia.com/sos-issue-4#download-form) 

![The Science of Storytelling Issue 4: Automotive](https://go.pressboardmedia.com/hubfs/Pressboard_July2020/images/eb1ed92b-sos-issue4-cover-cropped-small_0000000b40bt00000z01o.jpg)

### Key stories in this issue:

- Paid Versus Organic Traffic: Is the Engagement Gap Closing

 

- “Not Your Dad’s Cadillac”: Redesigning a Legacy Auto Brand for the Modern Consumer

 

- Volvo Entertains and Educates Drivers Through Sponsored Content

 

- How to Pull Incredible Content Ideas From Your Marketing Strategy

### Download your magazine:

# Featured Experts

![Andrea Danovitch](https://go.pressboardmedia.com/hubfs/Pressboard_July2020/images/eed362ee-andrea-danovitch.jpg)

###### Andrea Danovitch

Associate Vice President of Marketing and Brand, Interac

![Renee Rauchut](https://go.pressboardmedia.com/hubfs/Pressboard_July2020/images/89f2e149-renee-rauchut.jpeg)

###### Renee Rauchut

Director of Marketing, Cadillac USA

![Alexander Lvovich](https://go.pressboardmedia.com/hubfs/Pressboard_July2020/images/a6ef2cd2-alexander-lvovich.jpg)

###### Alexander Lvovich

Managing Director, Volvo Canada

![Todd Plotkin](https://go.pressboardmedia.com/hubfs/Pressboard_July2020/images/b8c80478-todd-plotkin.jpg)

###### Todd Plotkin

Executive Producer, Green Buzz Agency

"Brands of all types and sizes have a lot to learn from the auto industry. After all, branded content can trace its roots back as far back as 1900, when two brothers in France created the renowned Michelin Guide to increase business for their tire company.

![Jerrid Grimm](https://go.pressboardmedia.com/hubfs/Pressboard_July2020/images/7ea5933f-jerrid-headshot_02802800000000000001o.jpg)

#### Jerrid Grimm

Co-Founder, Pressboard

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