---
title: "The Publisher’s Ultimate Guide to Winning Content RFPs: Whitepaper"
description: Knowing what agencies look for (and what they view as the biggest mistakes) on an RFP can give you a leg up in the race to win a bid. Download our guide to winning content RFPs to learn more.
---

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# **The Publisher’s Ultimate Guide to Winning **

# **Content RFPs: Whitepaper**

## Knowing what agencies look for (and what they view as the biggest mistakes) on an RFP can help you win the bid.

Based on advice from agency experts, we’ve put together the essential guide to responding to RFPs, which will help you streamline your response process, spotlight your most unique and valuable offerings and ultimately, earn more business.

[ DOWNLOAD NOW ](https://go.pressboardmedia.com/publishers-guide-to-winning-rfps#download-form)

### Key Insights in this Whitepaper:

- Creating an In-House RFP Response Process
- Addressing the Most Important KPIs
- What Agencies Look for in RFP Bids

### Bonus:

- ![Checklist](https://go.pressboardmedia.com/hubfs/Pressboard_July2020/images/72737f1a-picture1_01m01l000000000000001.png)Includes a Free Downloadable RFP Checklist

### Download Your Whitepaper:

# Advice From Our Experts

> *“A good reply needs to include customization — an understanding of the challenge/objective that shows clearly in the media approach being proposed.”*
> 
> ###### Jodi Peacock Managing Director, The Media Kitchen

> *“The one thing I look for when reviewing RFP submissions is how closely and creatively does this submission answer the media problem we are looking to solve.”*
> 
> ###### Eleanor Bothwell, Director of Digital Systems, Media Experts

## The Publisher’s Ultimate Guide to Winning Content RFPs: Whitepaper

[ DOWNLOAD NOW ](https://go.pressboardmedia.com/publishers-guide-to-winning-rfps#download-form)

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