Key findings in the report include:
- Branded content can perform on par with top entertainment programming from a neurological perspective.
- In-depth analysis of how average view times correlate to brain activity.
- Discover how conflict plays a key role in branded content
Download the full report
"This case study is a huge first step in determining what it is about branded content that consumers find engaging, and how it compares to other types of media from a neurological perspective. Every content creator needs to start thinking about this.