Vice President, Editorial Director
The New York Times
Director
Hearst Content Studio
VP of Marketing
HubSpot
Director
Mashable Studios
Chapter 1: Getting Started
Great content doesn't just happen. Find out how to plan properly to achieve a strong ROI.
Chapter 2: The Story
Storytellers from the world's most influential media sites share their secrets to success.
Chapter 3: Distribution
Learn how the pros get their content in front of the the right audiences.
Chapter 4: Measurement
The experts break down the true metrics of success in content marketing.
