Key Insights in this Whitepaper:
- How to Come Up With Original Content Ideas
- Choosing Characters for Your Branded Stories
- Conducting a Great Interview
- Tools to Add to Your Branded Content Toolbox
Content creators are discovering new ways to create stories that seize the reader’s attention, but also give them something (or someone) to root for once they have it. This guide will outline how to identify stories that you can turn into compelling branded content, as well as tips for finding characters who will bring your stories to life.