WHAT'S INSIDE

Chapter 1: Getting Started
Great video starts with a plan. Tips on goals, budgeting and idea generation.

Chapter 2: Formats
Expert advice on emerging and popular video formats for brands.

Chapter 3: Production
Learn the stages of production and how to work with publishers, producers and influencers.

Chapter 4: Distribution
The best places to distribute your video content.

Chapter 5: Measurement
The experts break down the true metrics of success in branded video.